Lookbook.nu has shaken up the online world and created celebrities overnight. For those of you who don’t know the site, it was created by a college student in San Francisco who hoped to create a website where people could share their sense of fashion. The site changed from invitation-only to full availability for all, with hopes that a more diverse market would envelop the site.…
After finishing our turkey dinners for Thanksgiving, boys, girls, moms, dads, grandparents and even some pets braved the cold winter evening to line up for Black Friday sales. Most retailers opened their doors between 8pm and 12am on Thursday evening and Friday morning. A few days prior when preparing for what stores we should hit first, a discussion arose about the worth of getting up…
With all of the previous months tweets about New York Comic Con I couldn’t help but reminisce on my visit to the San Diego Comic Convention this past July. While I am straying off my typical fashion related marketing posts I do have a bit to discuss on the perception of women (seemingly feminist I know) and how they are being used to market to…
If I were to ask you where I could find cheap and trendy women’s clothing what are some of the stores you would think of? Most likely Forever 21, Windsor, H&M, and Foreign Exchange (for those so-cal residents) come to mind. The introduction of Forever 21 completely changed the direction of retailers. This new idea of providing trendy clothing at low prices enticed many women…
On one of my usual shopping expeditions a few days ago I entered into a store called Charlotte Russe to look for some garments for a halloween costume. To my avail they didn’t have what I was looking for, but something else occurred while I was there. An employee bounced up to me and informed me that if I had my student ID present with…
Celebrities have branded themselves as actors/actresses, philanthropists, musicians, and authors. Many of them are successful in one or two of those items listed, many actors/actresses can dabble in music or end up writing a book. Their vast experiences, networks and reach allow them to easily gain attention once they decide to dive into a new field of work. Just look at Justin Timberlake, in my…