Mod Spring Fashion

20130205-190557.jpg

Spring is slowly approaching and I couldn’t be happier. Long sleeve shirts and high waisted shorts, what I plan on making my staple items with the warm Southern California weather we should be expecting. Black, baby pinks, whites and clear, my color palette for spring. I’ve been inspired by the new lines from Wildfox, Jeffrey Campbell, Nasty Gal, and Gypsum Style. Clear accessories in my mind are a must, brings about that clean feeling that arises with April showers and May flowers. I like to keep the edge in my wardrobe as always, what better way than with leather shorts overalls from Gypsum Style? Another must have that I’m itching to buy is a white body con maxi, I find maxi dresses beyond sexy and white really works for me, but that might be because of my darker skin tone. I love mixing styles and colors, I can never stick to just one and I don’t think you should have to.

Louisa Lace Maxi Dress- Nasty Gal

Moto Boot – Jeffrey Campbell

Flaming Lips Bag – Nasty Gal

Clear Bag – Gypsum Style

Leather Overalls – Gypsum Style

Go Topless Jumper – Wildfox Couture

Selling Your Clothes: What Thrift Stores Want

20130123-205220.jpg

The time has come, packed closets, overflowing drawers and your bed buried beneath all of your failed outfit attempts of the week, time to clean house. Being the frequent shopper that I am there are pivotal moments in my life when I realize I have a full closet of clothes yet only wear the same 6 tops, 2 pair of leggings and tights with shorts combos. My usual route of disposal was simple, donate to goodwill. The thought of taking a full day to drive around attempting to sell my clothes made me cringe, much rather spend my day shopping.

There is an advantage to selling your clothes to trendy thrift stores however. For one you’ll get some money back or in other cases, store credit. Some of the more popular second hand stores I visit include Buffalo Exchange, Wasteland and Deelux. In my first attempt at selling I failed miserably. A huge bag of clothes and all that was purchased was a jacket for $5. After analyzing the clothes in the stores I realized my problem.

1. Too many tees.

  • Lets face it, fitted graphic tees are not mainstream anymore, especially if you are fashionable. Unless you have some vintage 80s Mickey Mouse cropped top you wont find luck here.

2. Too basic.

  • Thrifting is all about the diamonds in the rough, unfortunately outdated Forever 21 tops won’t cut it.

3. Not trendy.

  • Finally I came to the realization that my clothes were just too outdated with the current trends but not outdated enough to be started back up.

The moral of this story is to either sell your clothes when you stop wearing them (no hoarding) or limit yourself to selling your most unique items. More than likely they will be what those “thrifters” are looking for. Don’t forget! You can always check out a thrift store before hand to see what kind of merchandise they are buying. When in doubt, you can always raid grandmas closet to make some extra cash. Cheers.

New York Thrills

While Orange County is a fairly metropolitan city it doesn’t hold a candle to the thrills of New York City. My second trip gave me the culture and experiences I had surpassed during my short lived first visit. Cool crisp air flowing In-between the seemingly endless skyscrapers gave me an excuse to wear beanies and scarfs everyday. I’m not only using this post to share my pictures of my trip but to also stand as photo diary.

Day 1:

20130117-201843.jpg

Long flight, expensive cab rides, beautiful Times Square lightshow.

Day 2:

20130117-202617.jpg

20130117-205127.jpg

NY_Thrills7

NY_Thrills1

NY_Thrills2

20130117-202702.jpg

NY_Thrills3

NY_Thrills6

20130117-205245.jpg

Morning waffle and coffee, Harry Potter exhibition, a long walk through central park, sunny spot with my love.

Day 3:

20130119-142122.jpg

20130119-142223.jpg

20130119-142304.jpg

Crisp gusts of wind, faded city views, towering rows of village fashion.

Day 4:

20130119-142736.jpg

20130119-142919.jpg

20130119-143003.jpg

NY_Thrills4

NY_Thrills5

20130119-143045.jpg

Soho shopping date number 2, harbor view, remembering those lost, late night Times Square run, dinner with New Yorks finest.

Day 5:

20130119-145742.jpg

20130119-152824.jpg

20130119-152959.jpg

Last minute explorations of the city, Times Square shopping, Rockafeller Center lunches, kisses in the rain on 5th Ave, seas of black coats at Grand Central Station.

I Love New York

20130106-201430.jpg

It’s the start of a New Year. For me it means new Christmas clothes, New Years Eve toasts, becoming a college grad and traveling to New York with my love. Expecting the trip to consist of heavy tourist activities mixed in with soaking up the fashion culture the city has to hold. I plan on utilizing the amazing city backdrop for pictures of my California definition of “winter clothes”. The biggest difference I have noticed in my wardrobe compared to those who live in cold climates is that I seem to lack statement coats. Considering you will be wearing a jacket 99% of the day as you cruise through the city streets you are limited on ways to accentuate your style. Killer boots, heels, and flats along with unique tights and vibrant leggings are my solutions to this problem. Look forward to posting a whole lot of pictures once I’m home. Cheers!

It’s a very Jeffrey Campbell Christmas

20121225-223556.jpg

Merry Christmas and a happy new pair of shoes! I was graced this year with a new pair of Jeffrey Campbell’s, the Carter Peep Oxfords to be exact. There are few items that I will willingly splurge on. These include sunglasses, shoes or a good purse. Any shoes over $60 have to be of good quality and unique enough for me to justify. Any shoes over $120 have to be Jeffrey Campbell’s. Luckily my boyfriend was lovely enough to give me these beauties on sale and the last pair! Their unique styles and sky scraping heels can make any legs look long and lean, not to mention turning heads for those folk who could “never pull that off”. The greatest part about their shoes is the ease of wear. Shoes can be dressed up or down and can be worn for hours on end without wanting to rip your feet off. Best of all their shoes match every aspect of my wardrobe whether it is an edgy, punk, or girly look, Jeffrey Campbell’s can spice up your outfits and wardrobe. Merry Christmas and Happy Holidays, hope your season has been fashion filled.

Holiday Wear – Guest Blogger Anya Sarre

ASYelIt’s about that time, Holiday parties galore! What better than to roll into your office Christmas party with an entirely new outfit. Unfortunately, you’ve spent all of your money buying gifts for a multitude of your friends and family. Don’t worry, it happens to the best of us. But not to fear, guest blogger Anya Sarre is here! Anya is one of Hollywood’s most influential trendsetters. A nationally recognized celebrity stylist, Sarre is known for her impeccable eye and ability to tie any look together with the perfect accessory. Named “Best Television Fashion Stylist” for her appearances on Entertainment Tonight, The Insider and countless other media outlets, Sarre is the go-to fashion expert for Hollywood’s biggest celebrities. She has graciously written a blog post with recommendations on how to utilize your current wardrobe items to create a Holiday outfit that shines. Check it out!

Holiday Wear Can Keep You Warm AND Fashionable

The holiday season is filled with good cheer and lots of hot cocoa. But holiday fashion isn’t that much different from every day fashion. Whether you think you can or not, you can get the holiday style that makes you feel good and look great. With a few simple little tricks, you can turn any piece into holiday wear and strut your stuff with an outfit that doesn’t actually take hours to put together, but will look like it did.

With the holidays upon us, you may be looking in your closet thinking that you have nothing to wear. Stop dreaming of a complete wardrobe makeover and create one with the things already hanging in your closet.

Here’s what you do: Grab those old comfy jeans that fit oh so nicely and pair it with a plain colored sweater, maybe a shimmery gold or silver. Even white can be festive and allows more room for accessorizing. With the foundation done, I want you to grab a vibrant scarf. There are literally hundreds of new ways to tie this time-honored accessory, so feel free to find the one you like best. Since you’re dressing for the holidays, you’ll need to dress this outfit up. A thick belt goes nicely over a sweater and can really pull the look together. Add a pair of sparkly earrings for a festive feel. Next, you’ll need something for your feet. Nothing goes better with jeans than the perfect pair of shoes. A nice 2″ heel will give you a little lift and dress your outfit up a bit. Be sure that you have a purse in a coordinating, yet not entirely matching shade. This will create a casual yet somehow dressy look that will go great for any holiday gathering.

Need something a little more dressy yet not altogether fancy? Start with a pair of dark colored jeans and top it with a warm and cozy turtleneck. Add some sparkle with a chunky necklace and pair of glittery earrings. Don’t forget the bangles. A series of coordinating bracelets will announce your arrival in chic style. A pair of sassy pumps tells the world you’re in the spirit and ready to spread good cheer, while looking fabulous by the way. Top this ensemble off with a cozy peacoat and you’re ready to take on the season.

Accessories really are the key to success with any fashionable look. Be sure you stock up on scarves in a variety of colors and materials, a nice pair of leather gloves, shiny metallic jewelry and a hat that will turn heads.

Looking great and feeling good this holiday season doesn’t require a wardrobe overhaul. While we would all love to say “Out with the old, in with the new”, it’s not realistic for most of us. Add a few little twists to your existing wardrobe and you may only need to invest in a few accessories to make it perfect for the holidays. This year’s hot ticket items include a fabulous clutch, chunky necklace, diamond earrings–gold or silver bracelets and even leggings are making quite the comeback.

Wintertime can mean a darker sky, but you can still radiate your awesomeness with a touch of bold colors. Now get out there and take this season by storm!

Visit the Shoe Dazzle Blog for more helpful styling tips!

My Favorite Online Retail Marketing Ploys

parisblog
Tis the season! I’ve been bitten by the shopping bug and as a result been driven to participate in shopping even more than normal. Since it is my last semester in school and I’m vigorously working on all of my assignments I haven’t had much time to hit the mall. Enter online shopping. Normally I’m not a huge fan of shopping online. Not only do you have to deal with shipping costs, lost items, or being disappointed in the item you purchased but it takes away the in-store experience. I suppose it is the whole thought of not being able to use my senses of touch, sight, smell, etc. when choosing my clothes. With all of this online shopping I’ve been signed up for numerous email lists. Normally I delete emails on the spot if the subject line bores me but there has been an increase in my click through rate with these new marketing ploys.

Online retailers are utilizing contests and giveaways to let their fans do their social media marketing for them! While many companies are partaking in this I’m going to focus my attention to one site in particular, MissKL.com. A few weeks ago I was on a popular fashion blog (IHATEBLONDE) and noticed that in her latest post there was a link to MissKL. The blogger posted her favorite looks from the website which are up for grabs as a giveaway! All you need to do is enter your name and email address to be placed in the drawing. The catch? Being added to their email list. Not too bad. The second contest they are holding is for a trip for 2 to Paris France along with a $500 MissKL shopping spree. While I consider the best part of this marketing effort the trip to Paris my business side of my brain was tickled by the method used to enter. It’s simple really, sign into your Pinterest account, create a board entitled “Springtime in Paris: Miss KL Style” and start pinning your favorite MissKL items that inspire you and will tell your Paris story. Not only is this a great way for people to get involved on your website but products that are pinned by contestants are now seen by their followers who can re-pin and be displayed for their followers… the story goes on. Ultimately the great part about Pinterest is that with every top, dress, or accessory you post you are providing a direct link back to your website. For those influential pinners out there your product can be seen by their thousand or so followers!

It’s all about engagement, if your customers are getting excited about your product offerings they will pass it on to their friends, followers, or fans. This makes marketers jobs a lot easier, all they must do is keep the influential consumers interested and engaged. I’d like to think that when I start my own online retailer or clothing company this would be a big way to spread word of mouth. Leave it to social media people, it’s not that hard if you have the right creative mind.

Wanelo – New Social Media Fashion Site

Wanelo-LogoI was recently introduced to a new website called Wanelo. My constant pursuits of new inspiration for fashion has led me to websites like Lookbook and Pinterest but many times the items displayed are not given a link on where to purchase. Wanelo provides the same social media format as Pinterest but narrows down the content to clothing and accessories. As a member you can sign up, login, and post content. When opening a post you are able to “save”, “buy” or “tag” the item in question. What I like most about this website is its simplicity. The website layout is clean and easy to maneuver. Picture 13The products displayed can range from big name retailers or small Etsy websites. Either way it is an easy way to to filter through tons of styles and pick out your favorites. The ease of keyword searching can produce items for any type of style. My biggest concern and hesitation when first visiting the site was the homepage. It included a lot of “girly” items and threw me off with the lack of variety it gave me. The homepage is what sets a websites culture and to me, it wasn’t edgy enough. After searching particular keywords I was able to snatch up some pieces and become introduced to new online retailers. The price points for me are one of the biggest plusses. There is a wide range of pricing since a lot of the websites linked to items come from Ebay or Etsy which usually has a lower price point. Since I already maintain a large amount of accounts on social media sites I haven’t signed up for Wanelo but I have a feeling that I will be frequenting the website more and more to get new style inspiration. Cheers to that!

Victoria’s Secret Fashion Show – Utilizing Social Media

Picture 12
Today’s the day, the one men around the world have been waiting for, the one fashion show that they are willing to watch. Why you might ask? Well it’s the Victoria’s Secret Fashion show for cripes sake! Advertising has been running for the past few months in anticipation for the new Victoria’s Secret line that in the past has included multimillion dollar bras in exhibition. Television is one of the most prominent ways of marketing with the ability to show the models strutting their stuff, social media has given individuals the chance to directly be part of the action!

An online application has been created for android and iPhone devices that allows you to turn yourself into an Angel. Wings are added every week and with a quick snapshot of yourself, you can turn yourself into a Victoria’s Secret Angel, or at least a close runner up. A few months ago I also came across a Facebook page dedicated to the retailers new women’s workout clothing line. Marketers notice that with men and women lusting over the Angels tight cores, there could be a great way to not only market the new clothing line but also highlight the upcoming fashion show. VSX sport Facebook page created a “Train Like an Angel” application that provides videos on the type of workouts models use to get runway ready. Eight workout challenges were posted all leading up to the big fashion show. Not only was this an extraordinary way to advertise but it got customers involved in the action! Not to mention the workouts are easy to do, require minimal equipment, and gives VSX exposure.

This is one of the more fun ways to get involved in social media, I’ll admit that I gave a couple of the workouts a try and it is worth hitting the like button to have workout videos at your fingertips.

LOOKBOOK.NU – Free Marketing for Retailers


Lookbook.nu has shaken up the online world and created celebrities overnight. For those of you who don’t know the site, it was created by a college student in San Francisco who hoped to create a website where people could share their sense of fashion. The site changed from invitation-only to full availability for all, with hopes that a more diverse market would envelop the site. The greatest part of this site is the ability to list where you purchased each item of clothing you are wearing. This includes, socks, shoes, hats, sunglasses etc. It is a great way to find new places to shop and is a cheap and almost free way for retailers to market their products.

While there are tons of members of this online community it isn’t easy for all retailers to get their products seen. There are key members of the Lookbook community who have a big prominence and influence to website viewers. Some of these include Lua P and Jennifer G who are well known members of this online community. With posts receiving a couple thousand likes it is clear that websites like Romwe, Nastygal, and UNIF have benefited from their clothes being worn by some of these influential users. While clothing companies can get lucky having these girls and guys wearing their clothing by sheer luck, there is an easier method. Send them free clothes! For well known bloggers and Lookbook users, retailers have begun sending large packages of clothing items hoping that they will appear online and influence new users to shop at their stores. Some of these include PacSun, a recent post on Instagram from a well known fashion blogger “Real Vintage Virgin” displayed an entire crate of clothes being sent to her home! The next day, she had posted an outfit styled entirely from PacSun, also sending out a mention to the company and providing a link to their Instagram and webpage.

In my opinion, this is a great way for retailers to market their products. These fashion bloggers and members of the Lookbook community have a huge influence on online shoppers. As a retailer it wouldn’t hurt you to send promotional items to these online influencers. It is much more likely that they will wear your clothing versus working alongside a celebrity who would request additional incentives. It’s becoming easier through social media to market for clothing companies. How do I know? Well, they suckered me in, Lookbook is one of the websites I visit when looking for new and interesting clothing options. Taking the time and creative energy to post and edit these photographs and market your style deserves these perks. Free clothes for free marketing? Not to bad of a deal.